Before everything else, getting ready is the secret of success……Henry Ford
The Expo 2020 Dubai will be the first World Expo held in UAE, and the first in the Middle East, South Asia, and Africa. With Dubai having established itself as an attractive destination, this will certainly be an unmissable event for the world. For local businesses, especially F&B, taxi services, hotels, and curios among others, it means an opportunity for growth and a chance to showcase brands on the global stage
The six -month Dubai Expo 2020 will attract over 25 million visitors. It is expected that organizations from over 200 nations will attend the Expo to showcase their culture, business, and technological achievements. Among the attendants will be high-profile officials, experts, business people, international organizations, and scholars from around the world.
The Dubai Expo site will cover an area of 4.38 sq. km., which will be known as District 2020 after the event. It will then be refurbished and reused featuring offices, cultural attractions, leisure amenities, parks, and residential space. Currently, the Government is funding new rail and road links, and expanding the airport capacity in anticipation of an influx of visitors. These preparations clearly evidence the huge number of people and activity expected at the Expo.
The Dubai Expo 2020 will open opportunities for those in business and those planning to set up businesses in Dubai. Preparations related to staging of the world fair are expected to create more that 277,000 new jobs in the UAE, following an injection of about $40 billion into the economy.
Through making connections and building relationships with companies from across the globe, local business will get a launching pad for their global expansion. Products and brands like curios, fashion labels, foods and beverages, cosmetics, healthcare solutions and others that have served only home markets so far will get exposure to a larger, diverse audience. The Expo will serve as a platform to promote these products and services to people who may have little to no knowledge of them. It can also be an excellent opportunity for businesses to branch out and create a customer database from the visitors at the event.
Dubai is already renowned as a superior tourism destination, with quality hospitality and retail offering, Expo 2020 will generate an even higher volume of traffic during the 6-month event. This will be a boon to the hospitality industry, including F&B and hotels of all sizes as well as transport services. All the five major UAE airports will greet millions of arrivals and departures. While the immediate impact will be on taxi services, food and beverage, accommodation, and retail, business services will also grow as companies and brands – current and new – compete for visibility and search for information on setting up in the UAE to market to the Middle East & Africa (MEA) region.
The construction industry is at work to build structures that can support the event and sustainability specialists have been requisitioned to ensure that 50% of the Expo’s site’s energy is generated through renewable sources. Communications experts are working to roll out 5G network for the event. With all these preparations being put in place, the Dubai Expo 2020 is presenting a once in a lifetime opportunity for businesses in Dubai.
As participants from all parts of the world prepare to gather for the event, this is a great time for businesses in Dubai to expand to global markets and for global products and services to enter the region. The countdown to the Expo starting in October 2020 in Dubai has begun. It’s time to plan, prepare and profit from the opportunity.
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